International Expansion

Global Affairs recognized that Canadian companies whom are looking to expand internationally face their fair share of risks due to the constantly evolving global economy.


A digital campaign with radio support was created to show Canadian businesses that the Trade Commissioners Service is their go-to resource as the experts to help them minimize certain risks associated with doing business internationally. Campaign objectives were to increase target audience reach, website visits, inquires and subscriptions to social media channels during the campaign period.

Focused Results

Since digital media attention spans tend to be short, succinct emotive short copy was developed in the language of business projecting the brand personality of TCS as friendly, helpful, approachable, professional and business oriented.