VETERANS AFFAIRS CANADA
Introduction of the New Pension for Life Program
Pension For Life is the most recent big campaign created by Q & B. It showcases creativity and the ability of our agency to promote a subject, move target audiences to act, and provide information utilizing a wide variety media.
All creative applications were required to fit into established GOC templates and follow
Brand Guidlines established by Veteran’s Affairs Canada.
This is a fully integrated marketing campaign utilizing social media, video, web television, print advertising, out–of–home (bill boards, electronic bill boards, and transit), pressboard articles, You Tube, as well as targeted internet using SEO, Facebook Advertising, Twitter, and website advertising.